Now that most of us obtain our information via the Internet, credible or not, versus printed magazines and newspapers, it's key that if you are going to position yourself as an expert in your field that you know how to leverage the Web to your advantage.
1. Blog, Digg, Repeat
It's critical you have your own blog now adays, and not thru your employer. Many people often have multiple blogs focused on different niches (for example, I maintain a second blog - http://www.serviceorientedinstitution.com/ - to focus on facilitating change in education by applying technology) Blog often, but only when you have something to say - don't force it out of you. Once you complete your blog post, digg it to obtain further exposure. Then repeat for your next great idea or piece of advise.
2. Consistent Professional Profile on Public Social Networking Sites
With so many "networks" to join today, I now only have 2 I maintain regularly - LinkedIn for business and Facebook for personal. Because I want to have some fun with the internet, yet don't want employers to see, I ensure my LinkedIn page is my professional, public facing presence, and my Facebook one private, only allowing friends in to view.
3. Find Networks to Give Advice Thru
There's more than just blog tools where you can create your own blog now. Our traditional printed publishers typically have an online presence today. Other networks and creative forums for providing information and advice now exist (such as http://www.ideablob.com/). Google for either your favorite publications or topics and see if the editors of those forums will let you post as a writer, blogger or forum contributor. Many will want your time for free, but will provide you access to their readership, which could be a few hundred thousand or more.
Remember, this is just like building a network - you build it when you don't need it, so when you really do need it it is there and ready for harvesting.
You will never know when someone sees your virtual posts and wants you for their next great project.
Showing posts with label marketing you. Show all posts
Showing posts with label marketing you. Show all posts
Sunday, August 24, 2008
Sunday, June 22, 2008
Personal PR Inside the Corporation
Even if you are not an independent consultant or run your own business, personal PR is still important to advance your career and stay in the minds of others to take on new initiatives.
How do you go about staying top of mind in a positive light without bragging or brown nosing within the corporation? Here are some tips to help stay ahead:
1. Be pro-active with your boss and everyone you work with, including clients
Don't let an issue get to him or her without fair warning. Help him or her stay abreast of the great things you and/or your team is doing, and what needs to be improved.
Also stay on top of requests from others. If you can't help someone within 24 hours let them know you can't help till X date and either set a date to help and put it on your calendar or delegate to someone else to get to it. Remember you don't always have to delegate down, but to your peers and up to your boss.
2. Be a problem solver, even if it is not your problem
My boss reminded our team of a book called "The Oz Principle" which is about being accountable for not just your actions, but for the organization at large. So if you see a problem that may not be yours but indirectly impacts you or your organization, see if you can help to solve it. If anything it will get folks in other divisions see you be proactive in trying to solve problems that impact the organization.
3. Find initiatives that synergize with your interests
If you feel like you are not maximizing your talents, see if there are other ways to get involved in itiatives in your organization or other groups. Talk to your boss to see if he or she can help you navigate ways to connect with others.
4. Recognize and congratulate others in your company
Get a "congrats" from someone? Remember to thank them. See someone get promoted or rewarded for something great they did recently? Send them a person note congratulating them on what they did.
5. Stay On Top of Initiatives to Promote Your Team
Be it an internal recognition program to nominate members of your team for or a marketing initiative to gather case studies of wins in the field, remember, if not selected, to always submit people, artifacts and ideas.
6. Be Professional
No matter how laid back your company is, or stressful and finger pointing a situation may become, remember to always take the high road and look at situations via the facts for lessons learned and ways to improve. Keep out the emotions.
How do you go about staying top of mind in a positive light without bragging or brown nosing within the corporation? Here are some tips to help stay ahead:
1. Be pro-active with your boss and everyone you work with, including clients
Don't let an issue get to him or her without fair warning. Help him or her stay abreast of the great things you and/or your team is doing, and what needs to be improved.
Also stay on top of requests from others. If you can't help someone within 24 hours let them know you can't help till X date and either set a date to help and put it on your calendar or delegate to someone else to get to it. Remember you don't always have to delegate down, but to your peers and up to your boss.
2. Be a problem solver, even if it is not your problem
My boss reminded our team of a book called "The Oz Principle" which is about being accountable for not just your actions, but for the organization at large. So if you see a problem that may not be yours but indirectly impacts you or your organization, see if you can help to solve it. If anything it will get folks in other divisions see you be proactive in trying to solve problems that impact the organization.
3. Find initiatives that synergize with your interests
If you feel like you are not maximizing your talents, see if there are other ways to get involved in itiatives in your organization or other groups. Talk to your boss to see if he or she can help you navigate ways to connect with others.
4. Recognize and congratulate others in your company
Get a "congrats" from someone? Remember to thank them. See someone get promoted or rewarded for something great they did recently? Send them a person note congratulating them on what they did.
5. Stay On Top of Initiatives to Promote Your Team
Be it an internal recognition program to nominate members of your team for or a marketing initiative to gather case studies of wins in the field, remember, if not selected, to always submit people, artifacts and ideas.
6. Be Professional
No matter how laid back your company is, or stressful and finger pointing a situation may become, remember to always take the high road and look at situations via the facts for lessons learned and ways to improve. Keep out the emotions.
Tuesday, May 27, 2008
Surround Yourself with Connectors
No not technology, silly!
People who like to help connect others.
When was the last time someone at a networking event or meeting offered to connect you with someone?
When was the last time YOU offered to connect someone?
Find groups and venues where connectors thrive!
People who like to help connect others.
When was the last time someone at a networking event or meeting offered to connect you with someone?
When was the last time YOU offered to connect someone?
Find groups and venues where connectors thrive!
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